Podcast: Disruptive Successor Show

The Disruptive Successor Show is a podcast for next-generation leaders in family businesses and entrepreneurs who want to disrupt the status quo to grow their business and take it to the next level.
We all know that what got us here isn’t going to get us there.
If you are taking control over your family’s business or trying to get your business to the next level, you will need inspiration, advice and resources to help you create a massive impact.
Listeners of my show include not only the millennial or Gen Z but also the Baby Boomer and Gen Y. My listeners tend to be involved in these industries: business services, construction, design-build-maintain landscape contracting, food manufacturing, property management, real estate, and technology.
And are interested in issues like business coaching, branding, communication, difficult conversations, disruption, employee ownership, exit planning, financial management, leadership, innovation, intergenerational transfer, marketing, multi-generational family businesses, business operations, process documentation, security, selling, storytelling, succession, visioning, wealth management,
My guests are entrepreneurs, family business advisors, multi-generational and Gen 2 family business leaders, heads of university family business programs, consultants, coaches and firms that serve those who are growth businesses.
Clients of my show typically are running businesses with 10 to 200 employees and $1M to $20M in revenues.
Their concerns include: scaling up, exit planning, succession, leadership development, disruption, business planning, finances, growth planning, transferring generational wealth, transferring control, ownership issues, and more.
The benefits listeners receive are introductions to experts and advisors around the issues of growing and exiting a business, whether it’s a family business or entrepreneurial venture. They get a feel for the challenges other business owners and leaders face and how they overcame them. They will hear stories from people and how they came to do their work and why.
My shows feature handpicked guests who engage with me in casual conversations lasting between 30 to 40 minutes. You can expect to be entertained, engaged and may even get takeaways like business tools or ideas for implementation in your business.
I’ve led entrepreneurial adventures in art, clothing, a holistic health lifestyle magazine and trade show, shoe manufacturing. I’ve also led several non-profit organizations. I earned an MBA from the University of Southern California in Entrepreneurship.
I’ve been advising, coaching and consulting family-owned, family-run and entrepreneur-led businesses since 1989. My love for entrepreneurship follows the closure of my family’s sizeable multi-generational clothing manufacturing company after eight decades of operation because there were no successors.
After uncovering the code to scale up a family-run business – a playbook and a disruptive successor – I wrote a book called Disruptive Successor: A Guide To Driving Growth in Your Family Business.
My podcast is my effort to bring interested people into the conversation to benefit disruptive successors.
Ryan Chute is an award-winning creative strategist and the driving force behind Wizard of Ads. Specializing in helping small businesses transform into big brands, Ryan delivers divergent sales and marketing solutions that accelerate profitable growth without the typical friction. With a background in retail and automotive industries, Ryan has become a secret weapon for businesses aiming to punch above their weight and dominate their market. His unique approach focuses on reducing friction and creating value-driven customer experiences, making him a sought-after expert in strategic marketing.
SHOW SUMMARYÂ
In this episode of Disruptive Successor, host Jonathan Goldhill is joined by Ryan Chute, an award-winning creative strategist and key figure behind Wizard of Ads. Known for his ability to aid small businesses in becoming dominant market players, Ryan discusses his unique approach to sales and marketing that focuses on reducing friction and emphasizing unique value propositions. He shares valuable insights from his challenging early experiences in high-friction industries like retail and automotive, and his pivotal educational journey at the Wizard Academy under Roy Williams. Ryan offers practical advice on brand messaging, curating inventory, and the importance of building strong customer relationships. The episode also touches on different business models and how small businesses can leverage their unique strengths to compete effectively. Whether you’re a business owner or aspiring entrepreneur, this episode provides actionable strategies to help you differentiate and grow your business.
KEY TAKEAWAYS
- Value Over Transaction: The true differentiator for businesses is the value they provide beyond basic services. It’s essential to identify what makes your business unique.
- Empathy and Connection: Successful marketing isn’t just about getting attention; it’s about connecting emotionally with customers and building long-term relationships.
- Curated Offerings: Simplifying offerings and curating inventory can significantly increase sales efficiency and customer satisfaction.
- Customer Expectations: Modern consumers expect convenience, speed, and empathy in their interactions. Meeting these expectations can set a business apart from its competitors.
QUOTES
- “Beliefs are worthless, but values shape how we show up in the world.”
- “Do the right thing always and forever, and then charge appropriately for it.”
- “The stories that stand 600 feet above the competition are the ones that hold value.”
- “The biggest problem in the arena of selling and growing businesses is doing something that gets noticed but holds their interest.”
- “Less is actually going to sell you more stuff.”
Connect and learn more about Ryan Chute
https://www.linkedin.com/in/wizardryanchute/
If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com
